Thursday, May 26, 2011

Capture Them with Copywriting

“I lost my number, can I have yours?”... 

“If I could rearrange the alphabet, I would put U and I together”.. 

“I’m a thief, and I’m here to steal your heart.” 

“Did it hurt when you fell from heaven?”

Well, those are the most common cheesy pick-up lines in courting. (Someone might have said those words to you, yeeha!) Courting can be related to copywriting in a way. You need to court your customers in order to capture their hearts, as a copywriter, you must spill the words that can draw attention but keeping it as real as it gets.

According to Wikipedia, Copywriting is the use of words and ideas to promote a person, business, opinion or idea. (Well in Courting you’re promoting yourself in a way, but that would be applicable to one person only, unless you’re a collect and select type of person, geees!!). It is one of the most important component of Internet Marketing. Usually, a copywriter uses catchy words that encourages listeners or readers to do what the writer wants them to do in copywriting. It may sound like a request, command or even a plea.

They can be in a form of:
1. Slogan - A copywriter or some people call it as “punchline”. Just like the examples above.
2. Jingle Lyrics - It may be in a form of a song or a poem but surely a catchy one.
3. Web Page Content - It can be both informational or promotional form of copywriting. Informational as this tells what your company or business is. Promotional  as it tells what your company can do.
4. TV/Radio Commercial - As you watch the television or listen to the radio, you might have heard about a big company’s line like “Just Do it” by Nike, or “Because you are worth it” by L’Oreal Cosmetic, those are great examples used in copywriting.
5. Social Networking Site Posts - It may be in a form of Facebook Status message or a Tweet.

3 Simple Basic Rules in Copywriting

1. Get a Killer Title or Headline. This will serve as the judgement of how good your copywriting is like if your customers or readers are going to continue in reading your article or knowing your business more.

2. Sometimes Rules should be Broken.  As a copywriter, you may break simple grammar rules if it will transform your work into a masterpiece, but always remember, do not over do it in copywriting. Customers might not get what you really mean and worse, you might be misunderstood and came out negative on them.

3. Condition your Mind and Body. Both of them affects each other. So you must work on with the two to achieve what is your business have to say or what makes your copywriting as sweet as a candy to every one's ears. After all everything is all about communicating.


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