Tuesday, June 21, 2011

Link Building: Safety First

Link Building is a great need for old and new businesses with new websites. You need visitors to your site for it to be an effective marketing strategy, plus you also need a big and reliable sites to gain views and traffic. Easy to say but it is very hard to do. A good link building strategy should be then formulated for a successful and safe promotion of your business.

In the beginning, you must check how relevant or how related you are to the site where you’re trying to insert your links. Though you’ve inserted a link to a site with a high page ranking that is not related to your business or far from your niche, you will still end up on Pluto. For example, you have a shoe business and you posted your link to the number one big fluorescent bulb company with a top page rank, now, don’t ask me what will happen to your site.
Getting your site linked with top websites may take a long time or might never happen. (You’re not the only one on the waiting list pal!) So maybe you can try link juice. It is where your site is linked with average and even low ranked sites. But you must also make sure that quantity and quality links should be in balance. Some may randomly link their site and overdo link juice. Quality sites may also refer to related sites to your business. That is why. Balance in high, average and low page ranking sites is a must in order to maximize the time allotted to your link building strategy.

Many business owners resolve these problems by hiring expert link building companies to do link building for them while some of them try pay per click advertising. Pay per click advertising may be considered an artificial way of link building. Well, it’s a good way to draw traffic to your site, but what if you run out of budget for this type of advertising? You will still go back to where you have started. As what they’ve said PPC has a limitation so the better strategy is to use it as a conjunction to search engine optimization.

But the good news is, most of business owners who seek help to link building companies ended up with a good page ranking. Though this may take some time and needs a consistent maintenance, but then, the results compensated all of its casualties. You are rest assured that your site is in good hands. But remember, you must also be careful in choosing your link building company. You must choose a company with a good reputation from a reliable source as some of them perform the incorrect or illegal ways of building links.  You don’t want your site to end up being shut down by Google, Yahoo or Bing.

Just a tip, in everything that you do for your business, you need to be careful. Start slow, and then taper off. Ask for help if you think you need so. 


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