Friday, June 17, 2011

SEO Training: Understanding the Basics of SEO

Search engine optimization has become an important part of any Internet business nowadays.  It helps search engines find a website and will help place your site higher in the search engine rankings in a natural way of receiving free traffic.  Online businesses cannot survive without proper search engine optimization, thus more and more companies are turning to search engine optimization professionals and SEO companies that offer SEO services.  However, not all online businesses can afford the expensive rates of some SEO companies. There is this SEO training that comes in handy as business owners take care of the SEO needs of their own website.  Understand the basics of SEO and be ready to enter the SEO world.

The entire process of SEO training or SEO tutorial is a very long discussion with examples discussed thoroughly.  However, this article will give you a brief discussion or let’s say  a summary of the SEO training.  This article will only focus on important matters involving SEO training and overview of SEO.

Understanding Keyword Research    

Searchers use keywords to find information in the Internet.  That’s why upon building a website, it is extremely important that you incorporate your keyword in your website.  It is more favorable if you focus on a less competitive keyword, but more searchers are searching for that particular keyword.  You can use Google Adwords keyword tool to help you analyze your keyword research.  This will help you identify keywords and key phrases with high traffic and low competition.  Another thing to keep in mind is that you should optimize the inner pages of your website not only the homepage.  You could choose different keywords for different inner pages and set up the best strategy for all of them to rank high.

Understanding On-Site Optimization                               

On-site optimization is the action you make on your website to make it appealing in the search engine.  These include the words you choose to use in the navigation link, meta tags, and the words within your content.  The meta tags are snippets of the code that contain information about your site’s name and purpose.  These tags except the title tags are not visible to visitors on your site but rather these tags provide valuable information to the search engine robots that determine which search term to display on your site.  

Also the most important thing in on-site optimization is the content.  The content should include key phrases of at least 2-5% of the time but it should still sound natural.  You can use the LSI or latent semantic indexing.  It is semantically related keywords that search engine use to evaluate site content through related keywords.  The domain name you choose is also important and should reflect the keywords or key phrases for your site and as much as possible use the “.com” domain.

Understanding Off-Site Optimization

Off-site optimization involves the techniques used by the webmaster to optimize the website by creating backlinks, otherwise known as link building.  There are several methods you can choose to start with your link building campaign. Namely:
  • Article Submission
  • Directory Submission
  • Social Bookmarking
  • Forum and Blog Commenting
  • Press Release
  • There are different types of backlinks that are beneficial for a website.  These are:
  • links from sites with high Google Page Rank
  • links from related websites
  • the number of links to your website
  • links from well-established site such as site with .com, .edu, and .gov extensions

Search engine optimization is a complex and time consuming process.  It is a step-by-step process to gain a momentum and get your site ranked in the search engine.  If you’re new to SEO, it is helpful if you visit some search engine optimization tutorial or SEO training that is offered free over the Internet.  An SEO training is a way of educating someone about the process involved in search engine optimization.  Although it involves a very long way process, yet it can be learned and applied.  Try the basics of search engine optimization through a search engine optimization tutorial or SEO training you will undergo and then it’s up to you to decide if you want to proceed it by yourself or consult a SEO companies.  

After going through this article, learn how to increase your website visibility with effective search engine optimization tactics.  You may visit the link provided and of course try the free SEO training video course that is offered within the website.                                                                


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